Finally on the train to Paris for Fashion Week. Kate and her team set up yesterday, Assia and I join them for the first day.

The focus in Paris is to launch our new woman’s and men’s silver collections. The fine launches wait until end of March in Basel.

The two weeks before the first show of the year are always nerve racking with pieces being finished every day. A tray will come up to me, there is always an excitement along with the; “what were we thinking with that colour combination?” Or, “was that one the result of the morning after that night before?”

Despite the experiments the collections start to take shape and year after year we bring something new and often provocative to the jewellery counters of the world.

2011 sees us launch ‘Pop Superstud.’ A collection for women that features an explosion of colour in three tones.

Warm gems such as red garnet, Citrine in dark madeira through pale yellows and smoky qtz. Set in silver with 18ct yellow gold vermier, Cooler colours of London and swiss blue topaz. Tanzanite qtz and rainbow qtz set in black rhodium covered silver. And finally monochrome gems of hemetite, black jade and white agate set into bright polished silver.

The look is very detailed and luxurious with long necklaces, statement cuffs, flexible bracelets, extraordinary earrings and the usual wide selection of SW show stopping rings.

Other collections are, the second stage of Dent De la Mer The very fashion forward collection featuring the stylised shark jaw (all so relevent once again with the announcement of the 2012 Damien Hirst exhibition at Tate Modern for the Olympics.)

The final woman’s collection is the continuously evolving Boy friend collection. Being the first jewellers to officially launch the category it seems that with clothing brands such as Zadig and Voltaire, and the couples going from strength to strength, we are confident that concept stores and progressive jewellery retailers will identify areas, specifically fashion and jewellery brands, who cater to the androgynous market.

Our 2011 Men’s collection offers something really new. 10 years after we launched our first named men’s collection ‘Rayman’ we have witnessed unprecedented growth.

“Alchemy in the UK” Takes the tried and tested Union Jack and gives it back interpreted with Silver and rose gold studs, heavily textured masculine backgrounds and plenty of attitude.

I have my first leather and chain pieces on order.

That’s it Gare du Nord is looming.

Au revoir.