Today is 1st December. Officially we were planning to open the store in LA exactly one month ago and now the opening party is the 6^th December. You know how it goes . While concrete and glass are still being laid I feel this is the kind of material for a reality TV show as I’m writing.

Nonetheless today is also a day when I feel so lucky that my job involves so much travel. I left London in the midst of a cold snap and snowstorm. Arriving in Puerto Rico last night I went straight to bed watched a couple of movies and fell asleep. As a consequence of this I woke early, had breakfast on the beach, swam, had lunch at the beach bar and boy am I ready for my event tonight.

This is the 10th anniversary of me coming to do shows here, all in December. How lucky am I?

Marie Helen, a legend in the jewellery world was one of the first US retailers to pick up my work. We have grown together from a small collection to the serious business we have today.

Tonight she tells, me involves Voodoo. OMG. That’s got to be better than Vodka surely? A SW Voodoo doll. That’s a thought for next season… 

The event in Puerto Rico was another genius interpretation of the 7 Deadly Sins theme. Marie Helen had created a sit down dinner for 70 guests with 7 ridiculously decadent tables. Each table represented a sin; from Lust where some rather saucy photos of men and women were placed under each place mat; to Gluttony which looked like the counter in Harrods food hall; Sloth a luxurious plagiarism of Tracey Emin’s unmade bed; Envy a beautiful setting of mixed green glass, candles fabric, etc.  Best part though, was that each table of 8 had its own set menu. While to my left they were being served lobster we at the Greed table were having lamb chops wrapped in some kind of edible gold leaf and to my right the Wrath table were having some red meat or another. Not forgetting the 7 beautiful Puerto Rican models… Christ, I have become a sort of poor man’s Hugh Heffner.

Flying to Miami from Puerto Rico. Too bloody early once again.

That last Martini was totally unnecessary but then again they all seem necessary at the time.I’m travelling with Amy from the New York office, we checked in behind a group of nuns which instantly made me think about the 7 Deadly Sins rings I was carrying in my bag. I know that nuns do good work but so committed to a faith, beliefs and disciplines… most us find it impossible to grasp (at this point I would like to add I don’t regularly question people’s religions). I talked to Amy about this who reminded me that I have exactly the same struggle understanding people who choose not to drink. This is brutal but of course true.

The next thing that crossed my mind was why were a group of nuns going to Miami? Nuns on the run maybe?

SW