From the familiarity of my Elvis throne in full view of the bank of TV’s in the BA lounge at Heathrow’s T5, with the prospect of an 11 hour Hong Kong flight ahead of me, I figured there was no excuse, I really should put finger to touch pad and knock out a blog. I’m not misguided enough to believe that the world has been waiting with bated breath in anticipation of my next outpouring but you know what it’s like, once you’ve started you feel obliged to carry on.
My team who are already in HK and my wife who is travelling with me have put in a lot of effort into the upcoming week of events we have planned. Our retail partner Lane Crawford have dedicated a large area of the fine Jewellery department to SW, allowing us to showcase the new collections recently launched in Basel alongside “Enter the Dragon”; a unique collection we have created exclusively for this event.

Why “Enter the Dragon” you may ask? A couple of reasons really, the most obvious being that it’s the year of the dragon which is a very lucky year to be born in if you’re Chinese. If you’re not then that’s just unlucky I guess. The other reason is that in the 70’s, like so many other small weak early teens used to having sand kicked in their faces, I found inspiration to kick back after watching the gratuitously violent Kung Fu movies of the late Bruce Lee. The most famous being “Enter the Dragon”.
This collection has unashamedly referenced more Chinese imagery than the Fat Fuk restaurant on Gerrard Street in Soho during the Chinese New Year celebrations.
Landing mid afternoon we had no time to loose, the first event being a dinner that evening, hosted by our bank Coutts. I don’t know about you but I don’t expect a lot from my bank, not even interest. So when Coutts offered not only to host a dinner for us but also to bring a group of high net worth individuals who reside in Hong Kong, we didn’t hesitate and collectively just said “yes”. (The SW company motto is ‘just say yes’) which always reminds me of a John Cooper Clark gag referencing the government slogan; ” just say no” to drugs which coincidently had been devised during a particularly prolific period of horse doping scandals. As a result the campaign became known as “just say neigh”.

The dinner was delicious and the jewels looked fabulous thanks to the SW sales and visual teams.
The next day (which actually was only an afternoon due to far eastern jet lag) I did some press, while the rest prepared for an evening event in association with Quintessentially magazine. This time the venue was an art gallery; 10 Chancery Lane. The plan was to only focus on pieces that could be presented as art work. In order to achieve this we printed some of the beautiful sketches we generate but rarely get seen, onto large canvases. The final instillation, consisting of 10 prints and no more than 25 pieces of our most creative jewellery, helped to communicate our thinking.

By the third day the participants and guests of a cultural exchange event known as Liberatum were starting to arrive in the city. Co hosted by the pianist Rosie Chan, the speakers from diverse cultural disciplines included musicians such as William Orbit and Pharrell Williams, film directors; Paul Schroeder and John Bricis and many more. Oh and of course me. Never one to miss an opportunity to get me in front of a crowd, Assia told the organisers how much Stephen enjoys to hear the sound of his own voice hence securing me the much coveted Saturday prime time evening slot. I hope I made up for my lack of producing a block buster or a no 1 hit by introducing some humour.
Coinciding with this ego stroking weekender was the official SW launch event at Lane Crawford. Anxious that our core look may not be immediately accepted by the locals was less of a concern after the first sale of the event; an exuberant bracelet from the brand new “Forget me Knot” collection, featuring a bow of black opal crystal haze. Should be plain sailing from there on in, even if that is on the slow boat to China.






















































